1. What this Lesson is About

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    2. Topic: Distilling Strategy

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    3. Tool Overview: Sales Ready Positioning Framework

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    4. Tool Overview: Sales Ready Competitive Survey

    5. Tool Overview: Sales Ready Competitive Battlecard

    6. Knowledge Check: Distilling Strategy

    7. Topic: Road of Execution

    8. Tool Overview: Sales Ready Quota Plan

    9. Tool Overview: Sales Ready Targeting Plan

    10. Tool Overview: Sales Ready Story Template

    11. Knowledge Check: Road of Execution

    12. Topic: Reinforcement and Support

    13. Knowledge Check: Reinforcement and Support

    14. Reflection

    1. What This Lesson is About

    2. Topic: Executive Communication

    3. Tool Overview: Communication Cheat Sheets

    4. Knowledge Check: Executive Communication

    5. Topic: Product Feedback

    6. Knowledge Check: Product Feedback

    7. Topic: GTM Communication

    8. Knowledge Check: GTM Communication

    9. Reflection

    1. What This Lesson is About

    2. Topic: Identify Barriers to Revenue

    3. Tool Overview: Revenue Barrier Problem Statement

    4. Knowledge Check: Identify Barriers to Revenue

    5. Topic: Cross Functional Buy-in

    6. Tool Overview: GTM Objective Matrix

    7. Knowledge Check: Cross Functional Buy-in

    8. Topic: Remove the Barrier

    9. Tool Overview: Revenue Barrier Action Plan

    10. Knowledge Check: Remove the Barrier

    11. Reflection

    1. What This Lesson Is About

    2. Topic: Develop Your Culture

    3. Tool Overview: One-Page Team Charter

    4. Tool Overview: Culture Driver Worksheet

    5. Knowledge Check: Develop Your Culture

    6. Topic: Macrocycle Operating Plan

    7. Tool Overview: SPIFF Business Case

    8. Tool Overview: Core Competency Evaluator

    9. Knowledge Check: Macrocycle Operating Plan

    10. Topic: Meso and Microcycle Operating

    11. Tool Overview: SBF Framework

    12. Tool Overview: Sales Calendar Template

    13. Knowledge Check: Meso and Microcycle Operating

    14. Reflection

Sales Leadership: Mastering SaaS Strategy and Execution

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